Keller Williams to expand into Belgium and Luxembourg
Keller Williams Worldwide on Monday announced ambitious plans to expand into Belgium and Luxembourg â" a move that will raise the number of European countries in which the franchisor operates to 14, KWW executives told Inman.
The European expansion marks the 78th and 79th European market center Keller Williams Worldwide operates in and boosts the number of agents on the continent to 3,500.
âThe growth we are seeing around the world, and especially in Europe, is nothing short of spectacular,â KWW President William Soteroff said in a prepared statement issued on Monday. âNow we have a phenomenal new leader who is bringing KWâs unique culture into two very special markets perfectly suited for this agent-centric model.â
The franchisorâs international head count and market share have spiked 56 percent and 48 percent year-over-year, respectively, according to a Keller Willia ms earnings report released in May. The report also boasted year-over-year gains in the number of closed transactions (+62% to 5,787), sales volume (+164% to $1.34B), and listings by volume (+89% to $5.67B).
Olivier Vigneron, a regional operating principal and CEO of Brussels-based B2B Estate, will lead the franchise growth strategy in both countries by touting KWâs agent-centric and competitive split/cap models, which he called a âvirtuous disruption of the [Belgian] market.â5 to thrive: The daily disciplines of the ultra-successfulTom Ferry shares 5 daily activities to kill it out there! READ MORE
âOlivier sees the opportunity to expand first in Brussels and then outward through providing KWâs agent-centric model focused on a highly competitive split between the office and the agent,â Soteroff told Inman. âVigneron also will implement an annual cap on that split as is seen throughout the KW system.â
âThrough the KW Career Visioning process, Vigneron will award market centers in the appropriate areas to the right local leaders in both regions who will focus on massive agent growth and productivity training systems within the office,â he added. âUnlike a traditional franchise sales system, the KW growth model focuses on finding learning-based, entrepreneurial operating partners for each planned location rather than simply selling as many franchises as possible.â
Vigneronâs B2B Estate, which specializes in office space leasing and sales, investment operations and real estate portfolio divestitures, is currently transitioning to KW models and systems and will launch as the first Belgian market center in late 2018.
âKeller Williams continues to grow thanks to leaders like Olivier. He already had the vision for building businesses that put the agent first and disrupted the traditional real estate model,â said KWW Chief Operating Officer Ellen Curtis in a prepared statement.
Email Marian McPherson.Article image credited to Marius Badstuber on UnsplashSource: Google News Belgium | Netizen 24 Belgium